FIELD MANUAL · 001
Manifesto
Somewhere between your fourth breakfast taco and your ninth "leveraging AI at scale" panel, you noticed something. The events haven't gotten smarter. You have just gotten tired.
That's Panel Fatigue.
We're a small collective — the High Caliber AI network — building affectionate, occasionally unhinged, always in-on-the-joke coverage of the marketing, advertising, and tech events that define our industry. Not to burn them down. To make surviving them a sport.
Each of our sister sites owns one theater — Cannes, CES, SXSW, POSSIBLE, Ad Week. They speak their own language, run their own games, and file dispatches you won't get from an official recap. Panel Fatigue is where they cross paths.
We are ruthlessly pro-industry. We just refuse to pretend everything is groundbreaking. If your panel is worth showing up for, we'll say so. If it's the same "AI will change everything" deck you gave in 2023, we're bringing receipts.
Rules of engagement:
- 1. Never mean. Always mocking.
- 2. Reveal the game. Don't fix it.
- 3. Coverage > commentary.
- 4. Receipts over vibes.
- 5. Free-agent journalism, brought to you by open bars.
One dispatch subscription covers all five theaters. Enlist below, pick your fronts, and we'll see you at the next open bar.